The Baby Appu Project

Meet Baby Appu, the little Red Elephant!

Appu bears an important message: that every child is the boss of their body, and that they must know the difference between safe, unsafe and confusing touches.   

According to the National Crime Records Bureau of India, the number of cases registered for child sexual abuse raised from 8,904 in the year 2014 to 14,913 in the year 2015, under the Protection of Children Against Sexual Offences Act, 2012. Oftentimes, children are vulnerable for the lack of information and strategies to handle such situations. 

With an emphasis on the concepts of safe and unsafe touches, body integrity and designating safe adults, Indian home d├ęcor brand, Pinklay, and youth-led gender equality initiative, The Red Elephant Foundation have announced a collaboration in order to spread awareness on safety measures for children in the wake of child sexual abuse. 

The collaboration seeks to reach more children around the country to ensure their safety. Each plush toy sold under this collaboration will include four handouts on safe and unsafe touches, safe adults and body integrity for children. In order to do so, Pinklay has created and curated a line of “red elephant” plush toys, which will be sold on their website along with informational handouts relating to child safety and strategies for children to stay safe.

Appu and his friends have an important message for children everywhere in the world. 
To buy your very own Baby Appu, click here.
To read Appu's message, click here
To download a copy of Appu's message, click here
To download Appu's worksheets, click here.